Sensemaking For Impact, Masterclass

Register now – 2020 world tour tickets.


This one-day Masterclass shares Studio D's approach to generate inspired, prioritised insights, and ensure consistently high quality deliverables. Whether working solo or as part of a research operations organisation.

The event is lead by Studio D Founder, Jan Chipchase and draws on building the global insights practice and research operations across eight globally distributed studios, working inside large multinational corporations and as a nimble consultancy.


The workshop combines focussed talks, hands-on activities and group discussion, with plenty of unique support material.


Sessions are highly interactive and draw on Studio D's and the attendees experience of sensemaking for impact with corporate, start-up, non-profit and government clients.

Attendees will learn the art and science behind the Studio D sensemaking process to deliver lasting results, including:

  • The sensemaking mindset
  • Understanding what makes an optimal sensemaking space
  • Identifying missing team skills and domain knowledge
  • Strategies to engage the organisation
  • Effective cross-cultural team dynamics
  • Identifying and mitigating cultural and cognitive biases
  • Finding the right balance between data, sensemaking and application 
  • Handling sensitive data and legal issues
  • The fundamentals of storytelling and when to apply them
  • Minimising inappropriate use of findings
  • Effective use of frameworks
  • Transitioning from a data wall to a report wall—the basis for reporting
  • Team and client psychology
  • Working with clients in field, during the handover and following through
  • Working with quantitative and data science teams
  • Why, when and how to engage the media 


  • Building out a research practice or organisation that has maximum impact within your organisation
  • Understand how to structure and run sensemaking to bring the best out of the team
  • Generate relevant, meaningful and prioritised insights
  • Avoid costly mistakes
  • Build a knowledge base that stands the test of time


The workshop is for anyone creating products and services for users, consumers and constituents, including: designers, researchers, insights and innovation teams, in agencies, in-house, local and central government.

While Sensemaking For Impact can be attended as-is, attendees will gain more from the day by first attending the Field Study Fundamentals masterclass.


The Field Study Fundamentals Masterclass is lead by Jan Chipchase, the founder of Studio D and the author of The Field Study Handbook. He has applied research to product, strategy, brand and communications for twenty years.

Studio D provides discreet research, design and strategy projects for commercial clients with a global remit. He previously founded and built the global research operations practice at frog design, across eight global studios, and started his career in Nokia, where he became Principal Scientist in the Tokyo Research Laboratory.