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Studio D

Sensemaking For Impact Masterclass | Oct 11

Sensemaking For Impact Masterclass | Oct 11

October 11, 2023
UTC 3:00 pm - UTC 6:00 pm
Regular price $550.00 USD
Regular price Sale price $550.00 USD
Sale Sold out
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US & Europe friendly timezones:

  • SF 8:00-11:00
  • NYC 11:00-14:00
  • UTC 15:00-18:00
  • London 16:00-19:00

Be sure to check the time for your location.


In a world of unlimited content and opinion, how to cut through the noise to deliver international field research that inspires and informs? What are the attributes of successful deliverables? Conversely what undermines the research and hinders adoption? 


After attending this Masterclass attendees will be equipped to:

    • Enable an optimal team sensemaking culture
    • Identify and address the most common sensemaking challenges, including biases
    • Generate and apply sensemaking principles
    • Understand data metabolism, and its impact on research adoption
    • Adopt an optimal ratio between data collection, sensemaking and applying what is learned
    • Smoothly transition from data collection to data wall to report wall
    • Better engage with media and other external audiences


    The masterclass will be delivered via Zoom video conferencing with hands-on break out activities—as well as allocated time for conversations drawing on collective wisdom of the participants.


    This session is for anyone creating products and services for an international audience, including: designers, researchers, insights and innovation teams, in agencies, in-house, local and central government.


    The Masterclass is lead by Jan Chipchase, the founder of Studio D and the author of The Field Study Handbook. He has applied research to product, strategy, brand and communications for twenty years.

    Studio D 
    provides discreet research, design and strategy projects for commercial clients with a global remit. He previously founded and built the global research operations practice at frog design, across eight global studios, and started his career in Nokia, where he became Principal Scientist in the Tokyo Research Laboratory.


    Looking for organisational bookings? Contact us for availability and pricing.


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