The comprehensive how-to, why-to guide to running international field research projects. The Handbook is for anyone that needs to understand users, customers, people across markets, geographies and cultures.
Also available on Amazon.com.
The paperback Field Edition is in a significantly smaller format than the desk-bound 2nd Edition—and is the essential resource to be carried in field. Includes a new cover designed by Ben Barry, and the same content and illustrations by Lee John Phillips, and over 200 small revisions.
Dimensions: 26cm x 18cm x 5cm / 9.7 x 6.5 x 1.8 inches
Weight: 770g / 1.7lbs
Includes free shipping in the US, and similarly subsidised international shipping.