Field Study Fundamentals Masterclass | Apr 22

Apr 22, 2025

APAC & Europe friendly times, Duration: 3-hours
UTC 8:00 - 11:00
London 9:00 - 12:00
Berlin 10:00 - 13:00
Beijing/Singapore 16:00 - 19:00
Seoul/Tokyo 17:00 - 20:00
Melbourne/Sydney 18:00 - 21:00

We also offer this online masterclass in US & Canada time zones.

OVERVIEW 

Field research operates with a single goal: To better understand the world.

While ethnographic data, quantitative data, and analytics provide insights into what people do and how, only well run ethnographic research can reveal why people behave as they do. Understanding why is fundamental to have an impact on product, design, brand, strategy, policy and communications. Full masterclass description. 

FORMAT

The masterclass combines focused talks, hands-on activities, as well as allocated time for conversations drawing on collective wisdom of the participants.

The masterclass will be delivered via Zoom video conferencing. Access details will be emailed shortly before the event after sign-up.

Masterclass FAQ | Cancellation Policy