Field Study Fundamentals Masterclass | Apr 24

Apr 24, 2025

US & Canada friendly times, Duration: 3-hours
San Francisco/Vancouver    11:00 - 14:00
New York/Toronto        14:00 - 17:00
UTC                18:00 - 21:00
London            19:00 - 22:00

We also offer this online masterclass in EU & APAC time zones.

OVERVIEW 

Field research operates with a single goal: To better understand the world.

While ethnographic data, quantitative data, and analytics provide insights into what people do and how, only well run ethnographic research can reveal why people behave as they do. Understanding why is fundamental to have an impact on product, design, brand, strategy, policy and communications. Full masterclass description. 

FORMAT

The masterclass combines focused talks, hands-on activities, as well as allocated time for conversations drawing on collective wisdom of the participants.

The masterclass will be delivered via Zoom video conferencing. Access details will be emailed shortly before the event after sign-up.

Masterclass FAQ | Cancellation Policy